To properly use digital marketing as a means of attracting new patients, you need to be right, right, and right. First, you must target and engage with the right audiences. Then, you need to use and appear on the right platforms. And, lastly, you must do so at the right time.
In today’s day and age, more people are beginning to choose their physicians based off research instead of referrals and location. In fact, more than half of millennial patients will Google health information before seeing a doctor, according to Nuance Communications. Background and experience of the practitioner, patient reviews, and practice accreditation are all among things they pay attention to when researching.
Just like in any workplace, time is the most valuable commodity in an audiology practice. Most audiologists would do anything to have the ability to freeze time or add a few extra hours in the day. Unfortunately, the reality is there are 24 hours that you have to manage well to get the most out of them. Managing your time should never be an overwhelming task, so here are some tips to help make your days more productive.
As an owner of a private practice, you always need to be thinking of ways you can set yourself apart from the competition. At least that’s how Dr. Alison Vega of Ascent Audiology & Hearing of Olympia sees it. Day in and day out, she racks her brain on ways she can communicate reasons why existing and new patients should choose her practice over her competitors.
Recently, I had the pleasure of speaking with Dr. Vega about her competition in the space and how she differentiates her practice.