My first hearing test was scary. I was only 26, in graduate school and afraid what the results would be. I was not optimistic. Adult-onset hearing loss ran in my family – my father and grandmother both had it. I had hoped it would skip a generation, but no such luck.
No we are not talking about your retirement, but have you planned for what you will do when it is time to retire your audiometric equipment? We all have our favorites that have served us well. Recently I saw numerous comments listed on a popular social media site mourning the passing of a colleague’s audiometer. In fact I was a bit surprised at how many comments there were regarding all of the long since discontinued models and the questions of what they would do if their equipment would need to be replaced. This leads me to ask you, “Are you prepared?”
As a private practice owner, the day to day operations coupled with daily patient care can often make planning for the future or marketing of your business feel like an incredibly daunting task. You have to make difficult decisions regarding your time and money, including if you should increase your online presence, take out print ads in various publications, place additional funds into direct mail pieces, or block off precious time on your schedule for referral visits and/or presentations.