October is Audiology Awareness Month, which means it’s time to spread the word about hearing healthcare and the importance of it. Don’t feel like you have time to spread awareness? Here are 5 easy ways to evangelize awareness of audiology without taking up too much of your time.
Leverage Social Media
If you’re active on social media, use your channels to spread the word about audiology awareness. Post interesting studies and articles you come across. Update your banner and profile images to reflect Audiology Awareness Month. Hold a contest incentivizing your followers to cite an interesting fact about audiology for the chance to win a prize. There are many ways you can spread the word through your social media channels
Update Your Website
Include some content on your website about Audiology Awareness Month. You can create a banner on your home page or even create a resources section with helpful information about audiology and hearing loss. In fact, the American Academy of Audiology (AAA) has a great resources section you can pull content from.
Blog About It
Throughout the month, post blogs about interesting stories coming out of the world of audiology. This could be a reaction to a new technology or trend taking the field by storm, a success story about one of your patients, a response to new research that was recently published, and much more. Doing so will not only help further establish your expertise in audiology, but also help spread awareness.
Not into writing? Make videos instead! Create a series of videos about audiology awareness and share via your social channels and website. Producing quality video content is easier than ever thanks to the advent of inexpensive, easy to use editing software you can download on your computer or smart device. You can use these videos to discuss hot topics in audiology and explain why getting your hearing checked regularly is important.
Create Fact Sheets
Lastly, creating fact sheets and printing them out for your patients can help them grasp the seriousness of hearing health. You can either hand them directly to patients as they visit or make them available in your waiting area. Here are some facts you can use to get started:
- 1 billion people are at risk for hearing loss due to listening to music at unsafe volume levels. In fact, according to the National Institute on Deafness and Other Communication Disorders, around 37 million Americans have some degree of hearing loss already.
- Audiologists treat people of all ages. If fact, half of patients with hearing loss are younger than 65 and should seek treatment from an audiologist.
- Audiologists don’t just offer hearing aids as treatment. They can provide personalized treatment to people suffering from conditions like dizziness or tinnitus.
- 60% of childhood hearing loss is due to preventable causes and can be treated by an audiologist.
Doing these five simple activities will help you do your part in spreading awareness of the importance of audiology. Best of all, they won’t take too much of your time. Spending an hour per week doing any of the above will help educate people on audiology and why it is so important, so start spreading the word today!
About the Author
Adam is the Digital Marketing Coordinator at e3 Diagnostics. His interest in hearing healthcare is driven by his passion for music because he feels everyone should be able to clearly listen to Pet Sounds at least once in their life. In his free time, he enjoys playing video games, digging through record stores for classic vinyl, shooting hoops, and writing stories.